Not surprisingly, the candies and gums of the 1960s took a lot of inspiration from the public’s increasing obsession with space travel and extraterrestrials. Astronauts and space flight became the new buzzwords between people of all ages, and space exploration replaced the Wild West in the imaginations of most children.
The Soviet space program launched the Sputnik satellite in 1957, and the “Space Race” between the United States and the Soviet Union began shortly after. Here’s how flavored gum found its voice in the middle of America in the Swinging Sixties: Each decade brought its own personality and trends to the chewing gum industry, and the 60s were certainly no different.
That might seem like something insignificant at present, but the flavored gums of the 1960s had been slowly taking over American culture since the turn of the century.īut, flavored chewing gum hasn’t lasted for over 100 years without a little flexibility. In 1962, a pack of chewing gum cost five cents.
